Can video marketing help business. Well I can answer that. Since I have started creating videos on YouTube, I have learned a lot and seen some tremendous results in my online business. I am talking about reaching one 100 thousand views on my channel and new customers for my home business. In this episode, I want to share with you how video can help your business and how YouTube helps my online business generate leads and sell products. Also, if you are thinking about starting a YouTube channel then here is how YouTube has helped my business and can do the same for yours.
Why Video Marketing Is So Powerful
As technology increases businesses have graduated to a new and more improved marketing strategy to attract their customers. Although, video itself is not new how videos are leveraged on the internet is new. And yes, I’m talking about YouTube and other video marketing platforms.
Now, think for a second. The only time you thought about videos were with music videos. I know I did!
But no longer do you have to be a music artist to create videos. If you have a business that you want to bring brand awareness to then video should be one of two of your top marketing methods.
I will reveal the other one later in this post.
Video marketing is so important to business because I believe it engages the audience, pulls them in and takes them on a journey.
Ok!! Let me say it in layman’s terms. Video is fun and it’s eye catching. Sometimes what you cannot express in a blog post you can express through video. And video can be marketed and leveraged in many ways such as with
1. Social media
3. Email marketing
4. Digital marketing
And much more. When you create videos advertising your business you are setting yourself apart from all other businesses who do not know how to brand themselves with video. I realized that visual images help to leave a lasting impression on potential customers.
Why Use Video To Market Your Business
So, you are thinking about using video to market your business. Good idea!!
As a matter of fact, “awesome idea” because people are watching a lot of videos these days.
I must admit that I would rather watch a video than read a blog post (ha ha) and believe it or not many people find video way more entertaining. And I am one of them.
So, I started using video marketing to reach my customer base for a while now and I must say it was the best decision for my home business.
I created a YouTube channel and I have been using video marketing to get sales and connect with people I have never met. Pretty, cool huh?
Now, before I dive right in, I want to share with you how I have been using videos to promote my business online and I would have to say that I have been getting some fairly good results when using videos to market my business and to get new customers for my business.
YouTube’s platform has helped me to generate a lot of leads for my home business and it has allowed me to help others in the process. I don’t want to sound like some “online marketing guru” however, video is powerful and if you are not creating videos, you will have a difficult time growing your brand as well.
Alright, let’s talk about why video marketing is important and if you’re considering creating any type of videos then you should think about starting a YouTube channel.
Now, on My YouTube Channel I have been teaching entrepreneurs how to grow their home business using the internet.
You know, there are many ways to grow a home business online. You can start blogging, become an Amazon affiliate, sell your own products or even build a network marketing business using the internet.
All of these are great businesses to start and I have been using my YouTube channel to grow my business and honestly, it’s what has generated me the most leads.
I have been creating videos for a little while now and one of the things that I have been able to really learn is how to create valuable content and how to deliver it to people who want to hear more about what I have to say.
Here are three of the most impactful ways video marketing has helped my business.
#1 Why Use Video Marketing For Your Business: It Develop Relationships
One of the things YouTube does for me in my business is it helps me to develop a relationship with customers and people that are looking to do the same thing that I’m currently doing.
I know what you’re thinking. You’re probably wondering well “how can you develop a relationship with someone that you’re not even talking to face to face”. Well, that’s the beautiful thing about video is it feels more like you’re creating a relationship with someone.
I’m constantly putting out valuable content. I’m creating different tutorials and videos on how people can make passive income from home.
Basically, how they can start a YouTube channel and how you can generate residual income.
When I create videos, I’m putting out so much valuable content that I’m attracting people to me and so those people that are attracted to the content that I have. They’re watching me on a consistent basis.
So, when I’m constantly putting out valuable content and helping people guys what I’m doing is I’m creating that “know, like and trust factor”.
You know about that right?
Well, if you don’t know about that then you need to learn more about attraction marketing. Every time I publish a video, I’m putting out a video to help people because that’s basically what I want to do. I want to show people what I’m doing in my business and I want to help others create the same type of success in theirs.
YouTube helps me to do that. I have content working for me when I’m not working. Even though people don’t know me personally they’re going to watch my videos and they’re going to learn from me and they’re going to learn to trust me more. They are also going to like me more if they’re watching my videos and that’s how people get to know a little bit about you.
I can create whatever type of content I want on YouTube and I can tell you more about who I am but when people watch videos there’s a connection that’s made there. That’s one of the great things that video has done for me in my business.
It just helps me create that know, like and trust factor so that I can get people coming back to my channel on a consistent basis.
#2 Video Marketing Benefits For Any Small Business
Before creating YouTube videos, I focused on promoting my business using social media.
So, I started posting content on Facebook teaching people how to generate MLM leads online for their home business.
Sounds like a great place to start right.
Well, that’s what I thought until I quickly realized that the content, I created did not have any leverage. Have you ever heard that word before, LEVERAGE!!
Let me break it down to you.
Facebook allows you to post content however not all your posts reach your friends list or your friends “friends”. Only a small percentage of people see your post especially if you are not paying for advertising on Facebook.
Yes! Facebook is more of a “pay to play” platform.
You know what that means, right. Pay for ads or you don’t get much reach. This is not the case for YouTube.
When I talk about leverage, I’m talking about videos put out on a consistent basis working for me. My videos are out there on YouTube and they’re doing the work for me while I sleep.
People are constantly watching videos all day and night consuming a lot of content on YouTube. So, you see when I put out videos on YouTube those videos are working for me even when I’m not. Gotta love it!!
This is how YouTube has helped me in my business
1 Generate leads
2. Build a List
3. Develop Relationships
4. Make Sales
5. Deliver valuable content on “Autopilot”.
So, YouTube has really helped me to leverage my business by basically working for me even when I’m not in front of the computer and that’s one of the reasons why I started doing video. I knew that I could get content out there that’s working 24 hours a day seven days a week over a period of time even years. I put that content out there for people to consume all day everyday. The way that I deliver valuable content is by giving tips on how to grow your home business and I continue to do this through different marketing platforms.
Let me give you some examples.
Social media platforms, email marketing and blogging platforms just to name a few. Delivering valuable content with video marketing is especially important. If your videos are “full of fluff” people will not take you seriously. So, if you decide to use video marketing to grow your business then I suggest you get as much training as possible
#3 How Can Video Help Your Business Drive Traffic
If you just started creating videos on YouTube, then you probably have very few views because let’s face it. Unless you are getting traffic from some other source then you will not have many views on your video.
Don’t be upset!!
It has nothing to do with people not liking your video. However, it has everything to do with people not knowing that your channel exists.
You can get more views on your channel if you have a plan. One way YouTube has really been helping me in my business is by getting traffic from other platforms.
One of the great things about YouTube is that you can cross market your videos. For example, I have a blog which is called mailboxmoneyblog.com. I embed YouTube videos on my blog so when I create a video, I make sure that I’m creating similar content on my blog.
When people find my blog, they find video from YouTube as well.
What’s great about creating videos is that you can market them in so many ways. Whether someone lands on my blog, my YouTube channel, email list or social media page I can use videos as to deliver my message.
And if so happen people land on my channel from visiting my blog they might leave a comment or subscribe to my channel.
Now, you see how video marketing has helped my business.
What’s great about cross marketing is it’s kind of like you get a little bit of two-in-one. I can take my videos and share them with someone that has never seen me on the internet. This type of marketing helps me to build a brand so that I can generate leads especially on autopilot, make sales and get sign ups.
One of the reasons why I started YouTube is because I wanted to be able to put myself out there and really get people watching my videos. So, one of the things that I know about videos is that people are watching a lot of videos today I mean they’re consuming content like crazy.
If you are not using video marketing to grow your business then consider what it can do for your brand and your customers.
So, you want to know how video marketing helps my business, get more tips and strategies on how to grow your home business.
#4 Google Loves To Rank Videos
Google is a search engine and that means you can search more than just article. You can search YouTube video topics if you have a YouTube channel. If you are anything like me and you want to be found in search results, then creating YouTube videos will help you grow your business.
Google loves videos because they can be ranked in the search results just like blog posts. For example, on this blog you will notice that I place YouTube video at the top of some of my posts. Now, why is that.
It’s the same information just in two different medias. This means that Google will help my blog post get more visibly and my video get more visibility.
So, it doesn’t matter if I write articles or create videos it is still content marketing that google will consider ranking.
I suggest that you create content in as many different forms of media as possible, so you increase your chance of being seen online.
#5 Educate customers on your products and services
How would you educate a potential customer who does not know that your business exists? Hmmm….good question right. If this was 20 years ago, I would say radio ads or T.V. commercials. Today, that method would be so expensive and not as effective.
I would recommend video marketing.
When I create videos for my business my goal is to educate people and deliver a ton of valuable content. You see, video can be used to teach your potential customers about the benefits of your product. And honestly, I think this is a far better marketing method.
People are watching a ton of video today and if you can get your audience to learn about your product and services with video marketing then this with overall increase your brand awareness as well as your sales.
So, if you have landed on this article because you wanted to learn how can video help your business then begin to educate yourself about video marketing and the benefits that it can bring to your business.
Before I go I mentioned there were two way to bring brand awareness to your business one is with video and the other is with an online website. When used together you will have a strong online brand for your business.